You still need one whether you’re selling a product, a service, a technology, or a methodology.
Whether you utilize that paper to come up with leads, stick out through the competition, nurture a possibility through an extended product sales cycle, or assistance cement sales, you nevertheless still need one. Here’s why.
Whenever one thing is brand-new, it is perhaps not simple to research.
There are not any articles in trade mags with no written publications about this. There aren’t any discussion boards or web sites to check out; no trade associations to advertise it.
As soon as those exist and also the offering becomes well-known, if that occurs, the necessity for white documents is diminished.
As an example, whenever ERP started initially to supplant MRP-II during the early 1990s, it absolutely was considered the leading edge of technology.Continue reading